Binom Review

Here is my review of Binom and why I use the tracker.

For many years I used CPV Lab.
Then I started running Pops with mobile offers (as many others) and switched to Voluum because for that traffic it just had better tracking options compared to CPV Lab.

But when you run Pops then event billed trackers can get pretty expensive when you start getting several hundred thousand hits per day.

So beginning of 2017 I started looking for an alternative to Voluum.

I then tested AdsBridge, PixelK and Funnel Flux.
They all are pretty nice but none of them was what I was looking for.

Then one of my AMs told me about Binom.
He knew that tracker from some of his High Volume Russian affiliates.

So I went to their website binom.org and was little bit disappointed when I saw that the website was completely in Russian.
But with help from Google translate I understood it pretty good.

They also had a live demo there so I used it to test the tracker and luckily the live demo was completely in english.

From just playing around with it I already liked the tracker but I still had some questions.
And more important I had some concerns about it because it´s a self hosted tracker and you know that Voluum is known for it´s fast redirects because of their worldwide server infrastructure.

I emailed the Binom support in English and received a nice and long reply where all my questions got answered and help for ordering and setting up a tracker was offered (Thank you Roman).

So beginning of 2017 I decided to switch from Voluum to Binom and to be honest.

From what the support told me I even was the first or one of the very first Non-Russian Binom users.

First I had Voluum and Binom running simultaneous to do some A/B tests to compare performance.
I set up exactly the same campaigns with exactly the same targeting on the same traffic sources to have the same requirements.

Then I let some traffic run to check the trafficloss, the tracking accuracy and the redirect speed.

Long story short, I had not more traffic loss or longer redirect speed on Binom and it tracked all metrics very good.

Alright, let´s go to the different features and what makes Binom so good for me.

The Features

First there are the marks in the campaign reports to rate placements as good or bad ones.
I know this feature from CPV Lab and was glad to see that Binom also has it.

With this feature you can rate the placements and sort them by rating or just show the good ones or the bad ones.
It´s a really nice feature to keep a better overview over the placements.

Filters

Also in the reports you have the filters

Here you can filter that only specific placements are displayed.

For example only placements with more than 1000 impressions and no conversions.
Or placements with more than 5000 impressions, LP CTR higher than 3% and ROI higher than 60%.

You can save the filters for later use so that you don´t have to create them everytime new.

When you then go to the campaign report you just click filters and choose directly the saved filter.

Saves lots of time when you go through the reports often.

And when you then want to export the placements to blacklist them you have several options for export: CSV, TXT and Clipboard.

Clipboard is very helpful, you don´t need to open a file and copy the placements from there.

Just export them to clickboard and paste them into your trafficsource.

Notes

Next one is something that is nothing too technical or so but something very helpful.

I guess most of you (I also do it) keep campaign journals where you write down when you started a campaign, what landers you used, what offers or similar and when you change an element you write it down in your journal.

Before I had spreadsheets, one for every traffic source and inside the spreadsheets I had journals for all my campaigns.

In Binom you can write the notes down directly in the campaigns, landers and offers and it even has a really nice editor for different formats.

Click one of the button to have the actual time and date and write your notes directly in the tracker.

No more needs for different documents per campaign or traffic source, you just have everything in one place.

In the overview the campaigns, landers and offers with notes are marked with a green star so you can spot them easily.

Rules

Then we have rules to filter out traffic.
It´s really easy to do.

You can filter the traffic by many different metrics like IP addresses, devices, referreres, ISPs and much more.

You can also copy and paste rules from one campaign to another.
Then you don´t have to create them new for each campaign.

Or just setup a rotation with a whole set of rules that you then can use in any campaign you want.

Just choose the pre-made rotation and all rules from that rotation are inserted into the campaign.

Edit Landing Page URLs

Well, I guess we all know the moment when our landers get flagged.

It is pretty annoying to change all lander URLs one by one.

It would be nice to have something for it to make the process easier.

Here comes the solution

I like to group my lander based on the vertical.

In this example I used the group „Winner“ for sweep landers.

When my domain gets flagged I just choose to show me all landers from that domain, click edit and in the domain field I put the new domain.

That´s all, all URL are changed and campaigns can continue running.

There is also a „Check Ban“ button on the domains tab to check if your domains are flagged or not.

There you can also see if SSL is active for the domains or not.

Offer And Landing Page Import

The next one is pretty nice when you want to add many offers or landing pages at once.

You can prepare a CSV file with all details and upload it on Binom.

It works for offers and landers and give you the option to upload these things in Bulk without adding it all one by one manually.

Custom Columns

One thing on Binom that is really superior in my opinion are the custom columns.

With that feature you can just customize the columns the way you want it.

It´s easy to do so and you can get stats for your personal liking that no one else has.

You only have to add a formula for what you want to be displayed and then you can add new comlumns to your Binom installation.

I will post some of my custom columns here soon.

More Features

Another great feature from Binom is the event system that you can see here https://docs.binom.org/events.php

I guess most of you run Bot tests to check the Bot percentage of your traffic.

With the event system you just put a little JS snippet on your lander and create a custom column.

Then you get the Bot % displayed directly in Binom.

Probably also most of you have a back button script on yolur lander.

You can use the event sytsme to put a little script on your lander and create a custom column where the % of traffic is displayed that left your lander through backbutton.

These two things are probably the most interesting ones but you can do other things with the event system as well like reporting when a user stays on your lander for more than 5 seconds (you can set other values of course) or you can check how many % of your traffic scroll through the lander.

Apart from that you have many more nice and helpful features like user management.

I made another user account for my coder when he shall dp some work for me where the tracker is involved.

You just create separated users and give them different priviliges so that they only see what is important for their job/task and they will never see your real campaign data when you don´t want to.

You have a monitor tab to see the server workload and detailed information about the server.

In the settings you can change the order of the columns and the display style of the tables.

By default it´s set to coloured so that you can easily spot the performance.

You also have a code for LP protection so that noone can direct access your landers.

Then you have an API that is done very clever.

You have an API key like &api_key=abcdefg0123456 and this parameter you just add to any URL of the stats and get the stats in JSON format.

You can export your whole Binom settings with one click and in case you need to reinstall the tracker or move to a new server you can import the configuration just as easy.

You also can customize your URL format alot so that you don´t leave any traces because of the trackers default URL format.

On the campaign setup/edit page you can set an average trafficloss, set fixed CPM, CPA or CPC values or use the auto cost option when your TS supports it.

You can set the average trafficloss per campaign, the traffic cost will be calculated then accordingly.

You can also set a percentage for trafficloss in the traffic source setup.

Binom also has an inbuilt currency converter.

You can set the currencies for offers and traffic so when traffic source is in dollar and offer is in Euro it´s no problem.

Just choose the proper currencies and Binom converts it, it´s really accurate.

When you create a new offer in Binom you can also set as cap and choose what to do with the traffic when the cap is reached.

Also with the last update you have a new redirect option to hide the referrer.

Before you only had „None“, „Meta Refresh“ and „Double Meta Refresh“.
Now you also have „Smart Meta Refresh“.

When you choose it the tracker checks the referrer and does a meta refresh only when referrer is not empty.

Also on the campaign page you have the „Traffic Distribution“ feature, there you can set how the tracker shall handle recurring users.

You can set it that the user sees the same lander/offer combination as he saw when he visits your link the first time or for example you can set it that the user always sees a new lander/offer/path that he didn´t visit before to see if he then converts.

For each traffic source you can use up to 10 different tracking tokens plus tokens for External ID and cost.

In the affilate network setup you can set offer URL templates for the different networks so that the subids and other parameters autmatically gets added to the offer link when you add new offers.

Then you have conversion status with update.

I use it myself for Casino or Crypto CPA offers that have a CPL option.

That means that when the user signs up you receive a $0 conversion from CPA network and when the user deposits you get an update for that conversion with CPA payout. 

It´s also good to use for Rev Share programs where one user can convert several times.

Binom also has options to stay in compliance with GDPR and you can disable it for selected campaigns.

No Redirect Tracking

I know that nowadays a tracker must have an option for no redirects.

Binom has even two solutions for it.

One of them is a landing page pixel, you can read about it here https://docs.binom.org/lp-pixel.php

The other option are intregrated landers.

There you just upload your landers through Binom and then you can open them directly through the tracker link with no additional redirects.

You can read about it here https://docs.binom.org/integrate-lp.php

Conclusion

Binom is really a great tracker with absolute superior support.

I know that many people are afraid of using self hosted trackers because they don´t know how to manage a server.

But the Binom support takes care of it for you so that you don´t have any work with it.

I also never managed a server but even I was able to install Binom myself.

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